Start Video
Join The Salvation Army and the Central Division Champion Minnesota Vikings for the Third Annual Down For The Challenge urban rappelling event, which will take place on July 28th and 29th.
The event aims to raise 1 million dollars to support The Salvation Army programs that help struggling families avoid eviction and stay in their homes. This event will feature Pro Football Hall of Famer Cris Carter during the opening weekend of the Minnesota Vikings’ 2023 Training Camp.
Last year's event generated 27 million media impressions over 60 days, and event partners received exposure through The Minnesota Vikings marketing channels, The Salvation Army marketing, and extensive media coverage. This year's event is expected to draw large crowds of enthusiastic supporters and provide participants with a thrilling and unforgettable experience.
We call on socially responsible and community-minded companies to support this initiative, which would significantly impact families facing eviction in the Twin Cities. In addition to the satisfaction of supporting a worthy cause, companies that get involved will benefit from increased exposure and positive publicity.
The Salvation Army's Down for the Challenge urban rappelling initiative is an opportunity for companies to make a real difference in the lives of those who need it most.
Are you Down for the Challenge? Rappelling for a Cause One Woman's Story
Debra lost everything after a series of unfortunate events spanning many years, a divorce, her relatives defaulting on a loan, and her inability to work due to Chronic Fatigue Syndrome.
In 2021 she found herself homeless and took up residence at the harbor light center in Minneapolis. During her nine months there she healed her mind body and soul. Thanks to help from The Salvation Army, Debra was able to move into her own apartment in and get a fresh start. Matching
VIP Party
Kickoff Party
Entertainment
Partnership Opportunities
Corporate Team
Landing Zone
The Lounge
Table Sponsor
Rappeler Match
Presenting
Venue
Rope
PRESENTING | SOLD The Minnesota Vikings
Event Engagement
• Rappeler spots: 6
• VIP table (seats 10)
• VIP party speaking opportunity
• Rooftop Press Conference attendance
• Rooftop Press Conference speaking opportunity
Logo Inclusions • Co-branded event logo on all collateral
• Top bill of website
• Peer-to-peer site
• Event t-shirt
• Streaming
• Commemorative book: Logo on the cover Advertising • Listing in all press releases
• TV commercial (6 weeks)
• Radio ads (6 weeks)
• Newspaper advertisement (2)
• Mailer to top donors
• Email (2)
• Dedicated social post
• Ad in annual report Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure
VENUE | SOLD
Omni Viking Lakes Hotel
Event Engagement
• Rappeler spots: 2
• VIP party invites: 5
• VIP party speaking opportunity
• Rooftop Press Conference attendance
• Rooftop Press Conference speaking opportunity
Logo Inclusions • Top bill event website
• Event website
• Event t-shirt
• Listing in all press releases
Advertising • TV commercial (6 weeks)
• Radio ads (6 weeks)
• Newspaper advertisement (2)
• Mailer to top donors
• Email (2)
• Dedicated social post
• Commemorative book: Full page ad
• Ad in annual report
Day of Event
• Swag bag item
• Inclusion in event signage
• Livestream exposure
The Lounge | $2,500
Create a memorable viewing area experience for supporters and on-lookers
Event Engagement
• VIP Party invites: 2
Logo Inclusions • Event website
• Streaming website
Advertising • Inclusion in one social media post
• Name listed in DFTC Magazine
Day of Event
• 10x10 tent
• Swag bag item
VIP PARTY TABLES| $5,000/$10,000
Legends Table | $10,000 (6 available) • VIP Party table: 10 people per table
• Ten tickets to a private meet and greet
• Premium seating
• Company name on table tent
• Logo presence on the website, event signage, and event slideshow
• Meal and non-alcoholic drinks included
Partners Table | $5,000 • CEO or executive rappel with VIPs on Friday, July 28th
• VIP Party table: 1 (9 people + Legend)
• Premium seating
• Nine tickets to a private meet and greet
• Company name and logo on table tent
• Logo presence on the website, event signage, and event slideshow
• Meal and non-alcoholic drinks included
Individual Tickets | $200 • Meal and non-alcoholic drinks included
• General seating Multiple Tickets | $175 • Meal and non-alcoholic drinks included
• General seating
Keynote Speaker: Pro Football Hall of Fame and Minnesota Viking Legend, Cris Carter. Plus, a Q & A with Vikings Legends
ROPE | $10,000
Event Engagement
• Complimentary rappellers: 1
• VIP Party invites: 5
• Rooftop press conference attendance Logo Inclusions • Event website
• Event T-shirt
• Streaming Website
Advertising • 650,000 digital media impressions
• 400,000 subscribed co-branded email impressions
• (2) Dedicated social media post
• Commemorative book: ½ page ad
Day of Event
• Swag bag item
• Logo inclusion in event signage
RAPPELER MATCH | $20,000 Match $100 registration fee for participants.
Exclusive digital and radio campaign.
Event Engagement
• Rappeler spots: 1
• VIP party invites: 1 non-legend table
• Rooftop Press Conference attendance
Logo Inclusions • Event website
• Event t-shirt
• Streaming site
Advertising • Listing in all news releases
• Guaranteed 100 :15/:30 spots on a top-rated radio station
• Guaranteed 750,000 paid social media impressions
• One dedicated social media post; inclusion in others
• Commemorative book: Full-page ad Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure
• Exclusive interview with Pro Football Hall of Famer, Cris Carter
• Interviewer for Live Q & A with Cris Carter and the panel of Legends
VIP Party with Cris Carter Entertainment | Gift in Kind
Media Partners Only
Event Engagement
• Complimentary rappeler spots: 2
• VIP party invites: 2
Logo Inclusions • Event website
• Event t-shirt
• Streaming site
Advertising • 2 social media dedicated post
• 400,000 subscribed co-branded exclusive email impressions
• Commemorative book: 1/2-page ad
Day of Event
• Branded viewing tent
• Swag bag item
• Inclusion in event signage
• Livestream exposure
Logo Inclusions • Top bill event website
• Event website
• Event t-shirt
• Streaming site
Advertising • Listing in all news releases
• 2,000,000 digital marketing impressions
• TV commercial (4 weeks)
• 400,000 HH Star Tribune print impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors
• Commemorative book: full page ad
• Full page ad, of your choosing, in ‘Annual Report’, magazine style Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure
• Landing Zone (photo and interview area)
Rappelers, including celebrities, civic leaders, and executives, visit the Landing Zone after their rappel for their post-rappel interview. All photos and interviews are posted on social media and your organization is tagged.
KICKOFF PARTY | $75,000/ $25,000
Kickoff Party Experience
• Private meet and greet with KJ Osborn and other Viking players
• 10 tickets to the kickoff party
• Speaking opportunity
Kickoff Party Event Day Logo Inclusions
• Event Signage
• Ticket/lanyard
• Event step & repeat
• Speaker background/Monitors
Advertising
• Listing in all news releases
• 650,000 digital marketing impressions
• 2 dedicated social media posts
• 400,000 subscribed co-branded email impressions
• Commemorative book: ½ page ad
Day of Event
• Swag bag item
• Logo inclusion in event signage
MATCH | $25,000-$50,000
Event Engagement
• Rappeler spots: 1
• VIP party invites: 1 non-legend table
• Rooftop Press Conference attendance Logo Inclusions • Top bill event website
• Event t-shirt
• Streaming site
Advertising
• Listing in all news releases
• 750,000 digital marketing impressions
• 400,000 HH Star Tribune print impressions
• 400,000 subscribed co-branded exclusive email impression
• Dedicated television and radio commercials promoting the match
• Commemorative book: back cover ad placement; logo on cover
• Full page ad, of your choosing, in ‘Annual Report’, magazine style Day of Event
• Swag bag item
• Inclusion in event signage
• Livestream exposure Help us reach the $1 million goal. Match general donation dollars that support the cause dollar for dollar up to $100,000. Exclusive marketing campaign dedicated to these efforts. See details below.
VIP Party with Cris Carter | $100,000 Cris Carter Experience
• VIP Party table: 1 (9 people + Cris Carter)
• CEO or executive rappel with VIPs on Friday, July 28th
• Speaking opportunity, including introduce Cris Carter
• Private dinner for 12 with Cris Carter
• Visit your suite during a Vikings Home game (if you're a suite owner)
VIP Party Event Day Logo Inclusions
• Logo inclusion on signage, monitors, and table tents
• Ticketing website, tickets, and event lanyards
• Event step & repeat DFTC Engagement
• Event website
• Event t-shirt
• Streaming website
Keynote Speaker: Pro Football Hall of Fame and Minnesota Viking Legend, Cris Carter. Plus, a Q & A with Vikings Legends
Logo Inclusions
• Listing in all news releases
• 750,000 digital marketing impressions
• 400,000 subscribed co-branded exclusive email impression
• 210,000 “Going Out” Star Tribune print impressions
• 70,000-piece mailer inclusion to top Salvation Army donors
• Commemorative book: inside front cover ad placement; logo on cover
• Full page ad, of your choosing, in ‘Annual Report’, magazine style
• Swag bag item
• Inclusion in event signage
Day of Event
Advertising
BUILD A CORPORATE TEAM
• Invite your employees to build teams of rappelers
• Create team shirts which showcase your brand
• Fundraise together to help build awareness about homelessness
Fight homelessness together with your staff
How to build a team of rappelers
PRIZE SPONSOR | VARIABLE
We use prizes to incentive our rappellers to raise above and beyond their fundraising goals. If your company has a prize you would like to provide please fill out the form below. Someone from our team will contact you regarding the prize and sponsorship opportunities for your GIK item.
Inquire Here
ARE YOU
DOWN FOR THE CHALLENGE?
prev
next
Inquire
Story
Welcome
The Cause
Partnerships