Saturday, July 26 Start Video Take the leap with The Salvation Army, the Minnesota Vikings, and NFL Hall of Famer Cris Carter at the fifth annual Down for the Challenge urban rappelling event and fundraiser on Saturday, July 26.

This heart-pounding experience isn’t just about scaling new heights – it’s about lifting families in crisis. Your sponsorship helps provide critical support such as eviction prevention, emergency shelter and rent assistance, ensuring that more Minnesotans have a place to call home. Join us and make a lasting impact – one rappel at a time.

Our core audience for Down for the Challenge is adventurous, impact-driven professionals aged 30-45, with additional thrill-seekers and supporters from ages 10 to 80. With an aggressive four-week advertising campaign, we guarantee at least 27 million media impressions and 250,000 ROS impressions, ensuring maximum exposure for our sponsors. Plus, we tailor sponsorship packages to align with your company’s marketing goals and social impact initiatives.

We invite socially responsible, community-focused companies to stand with us in supporting families facing hardship in the Twin Cities and across Minnesota. With 156 years of service, The Salvation Army directs 81 cents of every dollar raised into programs that provide housing, food, and hope for those in need.

Together, we can impact the community. Are you Down for the Challenge?

Are you Down for the Challenge? One Woman's Story Lauren, 40, spent much of her life in darkness. For years, she battled addiction, mental health issues, physical abuse, and homelessness. At one point, the single mother and her daughter spent five months living in a shelter for victims of domestic violence.

After months of roadblocks and dead ends, Lauren received a life-changing call from The Salvation Army when a case manager informed her she could move into one of our permanent supportive housing units.The Salvation Army operates dozes of these units throughout the Twin Cities, with residents paying on a sliding scale and receiving professional case management services. Lauren moved on April 1, 2021, and has been making positive steps ever since. She has been sober for four years and has all three of her kids living under one roof.
"Edge Experience" Partnership Opportunities Rope Sponsor Landing Zone Presenting Venue Jump Start Partner PRESENTING | SOLD
Event Engagement • Rappeler spots: 6
• “The Edge Experience” Kickoff Event (2) tickets*
• “The Edge Experience” 30-second video inclusion
• “The Edge Experience" speaking opportunity
Logo Inclusions
• Co-branded event logo on all collateral
• Top billing on the event website and Salvation Army North
• Top billing Peer-to-peer site
• Top billing on event t-shirt
• Inclusion on incentive collateral
• Commemorative book: Logo on the cover

Advertising
• Listing in all press releases
• TV commercial (4 weeks)
• Radio ads (4 weeks)
• 2MM digital marketing impressions
• 400,000 subscribed co-branded exclusive email impressions
• 70,000-piece mailer inclusion to top Salvation Army donors
• (2) Dedicated social post

Day of Event
• Swag bag item
• Inclusion in event signage
• Livestream exposure


VENUE | SOLD Event Engagement • Rappeler spots: 2
• “The Edge Experience” Kickoff Event (2) tickets
• “The Edge Experience” 30-second video inclusion
Logo Inclusions
• Logo on event website and Salvation Army North
• Logo on peer-to-peer site
• Logo on event t-shirt
• Listing in all press releases Advertising
• TV commercial (4 weeks)
• Radio ads (4 weeks)
• 2MM digital marketing impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors
• (2) Dedicated social post Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure
LANDING ZONE | $50,000
(Temporary Hold) Event Engagement • Rappeler spots: 2
• “The Edge Experience” Kickoff Event (2) tickets* Logo Inclusions
• Logo on event website and Salvation Army North
• Logo on peer-to-peer site
• Logo on event t-shirt
• Listing in all press releases
• Streaming site
Advertising
• Listing in all news releases
• TV commercial (4 weeks)
• 2MM digital marketing impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors
• (2) Dedicated social post

Day of Event
• Swag bag item
• Inclusion in event signage
• Livestream exposure
• Landing Zone (photo and interview area)


Rappelers, including celebrities, civic leaders, and executives, visit the Landing Zone after their rappel for their post-rappel interview. All photos and interviews are posted on social media and your organization is tagged. JUMP START PARTNER| SOLD Event Engagement • Rappeler spots: 1
• “The Edge Experience” Kickoff Event (2) tickets* Logo Inclusions
• Logo on event website and Salvation Army North
• Logo on event t-shirt
• Streaming site

Advertising
• 750,000 digital marketing impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors
• Dedicated television and radio commercials for jump start

Help rappelers get off to a great start by matching their registration fee dollar for dollar. Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure


“THE EDGE EXPERIENCE” | $25,000
(Cash and Gift in Kind Available)
DFTC Engagement • Rappeler spots: 2
• “The Edge Experience” Kickoff Event (10) tickets* Logo Inclusions
• Logo on event website
• Logo on event t-shirt
• Streaming website

Advertising
• 750,000 digital marketing impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors

Day of Event
• Swag bag item
• Inclusion in event signage
• Livestream exposure “The Edge Experience” event day logo inclusions • Logo on signage, monitors, and table tents
• Ticketing website and event lanyards
• Event step & repeat
Take your brand to new heights as a sponsor of “The Edge Experience!” This exclusive VIP launch event for Down for the Challenge gives top supporters a first-hand look at urban rappelling with a rooftop preview, virtual rappel simulation, and the first official descent. Partner with us to build excitement, engage influential guests, and make a life-changing impact for those facing homelessness. Rope | $10,000
(Cash and Gift in Kind available) Event Engagement
• Event website
• Event t-shirt
• Streaming website
Logo Inclusions • Complimentary rappelers: 1
• “The Edge Experience” Kickoff Event (2) tickets* Advertisement • 500,000 digital media impressions
• 200,000 subscribed co-branded email impressions
• (1) Dedicated social media post

Day of Event • Swag bag item
• Logo inclusion on event signage
• Livestream exposure


The Lounge | $1,000 Create a lounge area or a space to promote your goods to thousands of visitors of Down for the Challenge. Logo Inclusions
• Event website
• Streaming website

Advertising
• Inclusion in one social media post
Day of Event • 10x10 tent (Need a larger space? Call for pricing.)
• Swag bag item



Together we can impact the community
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