The event aims to raise 1 million dollars to support The Salvation Army programs that help struggling families avoid eviction and stay in their homes. This event will feature Pro Football Hall of Famer Cris Carter during the opening weekend of the Minnesota Vikings’ 2023 Training Camp.
Last year's event generated 27 million media impressions over 60 days, and event partners received exposure through The Minnesota Vikings marketing channels, The Salvation Army marketing, and extensive media coverage. This year's event is expected to draw large crowds of enthusiastic supporters and provide participants with a thrilling and unforgettable experience.
We call on socially responsible and community-minded companies to support this initiative, which would significantly impact families facing eviction in the Twin Cities. In addition to the satisfaction of supporting a worthy cause, companies that get involved will benefit from increased exposure and positive publicity.
The Salvation Army's Down for the Challenge urban rappelling initiative is an opportunity for companies to make a real difference in the lives of those who need it most.
Are you Down for the Challenge?
In 2021 she found herself homeless and took up residence at the harbor light center in Minneapolis. During her nine months there she healed her mind body and soul. Thanks to help from The Salvation Army, Debra was able to move into her own apartment in and get a fresh start.
• VIP table (seats 10)
• VIP party speaking opportunity
• Rooftop Press Conference attendance
• Rooftop Press Conference speaking opportunity
• Top bill of website
• Peer-to-peer site
• Event t-shirt
• Streaming
• Commemorative book: Logo on the cover
• TV commercial (6 weeks)
• Radio ads (6 weeks)
• Newspaper advertisement (2)
• Mailer to top donors
• Email (2)
• Dedicated social post
• Ad in annual report
• Inclusion in event signage
• Livestream exposure
• VIP party invites: 5
• VIP party speaking opportunity
• Rooftop Press Conference attendance
• Rooftop Press Conference speaking opportunity
• Event website
• Event t-shirt
• Listing in all press releases
• Radio ads (6 weeks)
• Newspaper advertisement (2)
• Mailer to top donors
• Email (2)
• Dedicated social post
• Commemorative book: Full page ad
• Ad in annual report
• Inclusion in event signage
• Livestream exposure
• Streaming website
• Name listed in DFTC Magazine
• Swag bag item
• Ten tickets to a private meet and greet
• Premium seating
• Company name on table tent
• Logo presence on the website, event signage, and event slideshow
• Meal and non-alcoholic drinks included
• VIP Party table: 1 (9 people + Legend)
• Premium seating
• Nine tickets to a private meet and greet
• Company name and logo on table tent
• Logo presence on the website, event signage, and event slideshow
• Meal and non-alcoholic drinks included
• General seating
• General seating
• VIP Party invites: 5
• Rooftop press conference attendance
• Event T-shirt
• Streaming Website
• 400,000 subscribed co-branded email impressions
• (2) Dedicated social media post
• Commemorative book: ½ page ad
• Logo inclusion in event signage
Exclusive digital and radio campaign.
• VIP party invites: 1 non-legend table
• Rooftop Press Conference attendance
• Event t-shirt
• Streaming site
• Guaranteed 100 :15/:30 spots on a top-rated radio station
• Guaranteed 750,000 paid social media impressions
• One dedicated social media post; inclusion in others
• Commemorative book: Full-page ad
• Inclusion in event signage
• Livestream exposure
• Interviewer for Live Q & A with Cris Carter and the panel of Legends
• VIP party invites: 2
• Event t-shirt
• Streaming site
• 400,000 subscribed co-branded exclusive email impressions
• Commemorative book: 1/2-page ad
• Swag bag item
• Inclusion in event signage
• Livestream exposure
• VIP party invites: 1 non-legend table
• Rooftop Press Conference staff attendance
• Event website
• Event t-shirt
• Streaming site
• 2,000,000 digital marketing impressions
• TV commercial (4 weeks)
• 400,000 HH Star Tribune print impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors
• Commemorative book: full page ad
• Full page ad, of your choosing, in ‘Annual Report’, magazine style
• Inclusion in event signage
• Livestream exposure
• Landing Zone (photo and interview area)
• 10 tickets to the kickoff party
• Speaking opportunity
• Ticket/lanyard
• Event step & repeat
• Speaker background/Monitors
• Rooftop Press Conference attendance
• VIP Party invites: 5 tickets
• Event t-shirt
• Streaming website
• 650,000 digital marketing impressions
• 2 dedicated social media posts
• 400,000 subscribed co-branded email impressions
• Commemorative book: ½ page ad
• Logo inclusion in event signage
• VIP party invites: 1 non-legend table
• Rooftop Press Conference attendance
• Event t-shirt
• Streaming site
• 750,000 digital marketing impressions
• 400,000 HH Star Tribune print impressions
• 400,000 subscribed co-branded exclusive email impression
• Dedicated television and radio commercials promoting the match
• Commemorative book: back cover ad placement; logo on cover
• Full page ad, of your choosing, in ‘Annual Report’, magazine style
• Inclusion in event signage
• Livestream exposure
• CEO or executive rappel with VIPs on Friday, July 28th
• Speaking opportunity, including introduce Cris Carter
• Private dinner for 12 with Cris Carter
• Visit your suite during a Vikings Home game (if you're a suite owner)
• Ticketing website, tickets, and event lanyards
• Event step & repeat
• Event t-shirt
• Streaming website
• Rooftop Press Conference attendance
• 750,000 digital marketing impressions
• 400,000 subscribed co-branded exclusive email impression
• 210,000 “Going Out” Star Tribune print impressions
• 70,000-piece mailer inclusion to top Salvation Army donors
• Commemorative book: inside front cover ad placement; logo on cover
• Full page ad, of your choosing, in ‘Annual Report’, magazine style
• Inclusion in event signage
• Create team shirts which showcase your brand
• Fundraise together to help build awareness about homelessness
Inquire Here
DOWN FOR THE CHALLENGE?