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Join The Salvation Army and the esteemed Minnesota Vikings for the Fourth Annual Down for the Challenge urban rappelling event on Saturday, July 27th.
The event supports the work of The Salvation Army programs that help struggling families avoid eviction and stay in their homes. Join Minnesota Vikings Legend Cris Carter and other legends during the opening weekend of the Minnesota Viking’s 2024 Training Camp.
Last year, we delivered brand exposure to thousands of Minnesota Viking fans during our six-week campaign:
• Over 25 million impressions showcasing the Scheels brand
• 13K web visitors to the Down for the Challenge website per day
• (12) emails totaling 2.4M addresses averaging 40.10% open rate
• (2) mailers to 25K donors and past rappelers
• Full-page ad in DTFC magazine to over 5K readers.
• Logo in annual magazine to 40K + top annual fund donors
• Multiple logo appearances at the two-day event to thousands of Minnesota Viking fans during the opening weekend of Training Camp
We call on socially responsible and community-minded companies to support this initiative, which would significantly impact families facing eviction in the Twin Cities. In addition to the satisfaction of supporting a worthy cause, companies that get involved will benefit from increased exposure and positive publicity.
The Salvation Army's Down for the Challenge urban rappelling initiative is an opportunity for companies to make a real difference in the lives of those who need it most.
Are you Down for the Challenge? Rappelling for a Cause One Woman's Story
Lauren, 40, spent much of her life in darkness. For years, she battled addiction, mental health issues, physical abuse, and homelessness.The single mother and her daughter spent five months living in a shelter for victims of domestic violence.
After months of roadblocks and dead ends, she received a life-changing call from The Salvation Army. A case manager informed Lauren that she could move into a Salvation Army permanent supporting housing unit. The Salvation Army operates dozes of these units throughout the Twin Cities, with residents paying on a sliding scale and receiving professional case management services.Lauren moved on April 1, 2021, and has been making positive steps ever since. She has been sober for four years and has all three of her kids living under one roof. Carnival
Partnership Opportunities
Corporate Team
Landing Zone
Presenting
Venue
Corporate Partner
PRESENTING | SOLD The Minnesota Vikings
Event Engagement
• Rappeler spots: 6
• VIP table (seats 10)
• VIP party speaking opportunity
• Rooftop Press Conference attendance
• Rooftop Press Conference speaking opportunity
Logo Inclusions • Co-branded event logo on all collateral
• Top bill of website
• Peer-to-peer site
• Event t-shirt
• Streaming
• Commemorative book: Logo on the cover Advertising • Listing in all press releases
• TV commercial (6 weeks)
• Radio ads (6 weeks)
• Newspaper advertisement (2)
• Mailer to top donors
• Email (2)
• Dedicated social post
• Ad in annual report Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure
VENUE | SOLD
Omni Viking Lakes Hotel
Event Engagement
• Rappeler spots: 2
• VIP party invites: 5
• VIP party speaking opportunity
• Rooftop Press Conference attendance
• Rooftop Press Conference speaking opportunity
Logo Inclusions • Top bill event website
• Event website
• Event t-shirt
• Listing in all press releases
Advertising • TV commercial (6 weeks)
• Radio ads (6 weeks)
• Newspaper advertisement (2)
• Mailer to top donors
• Email (2)
• Dedicated social post
• Commemorative book: Full page ad
• Ad in annual report
Day of Event
• Swag bag item
• Inclusion in event signage
• Livestream exposure
LANDING ZONE | SOLD
Event Engagement
• Rappeler spots: 1
• VIP party invites: 1 non-legend table
• Rooftop Press Conference staff attendance
Logo Inclusions • Top bill event website
• Event website
• Event t-shirt
• Streaming site
Advertising • Listing in all news releases
• 2,000,000 digital marketing impressions
• TV commercial (4 weeks)
• 400,000 HH Star Tribune print impressions
• 400,000 subscribed co-branded exclusive email impression
• 70,000-piece mailer inclusion to top Salvation Army donors
• Commemorative book: full page ad
• Full page ad, of your choosing, in ‘Annual Report’, magazine style Day of Event • Swag bag item
• Inclusion in event signage
• Livestream exposure
• Landing Zone (photo and interview area)
Rappelers, including celebrities, civic leaders, and executives, visit the Landing Zone after their rappel for their post-rappel interview. All photos and interviews are posted on social media and your organization is tagged.
CORPORATE PARTNER| $15,000
Event Engagement
• Complimentary rappellers: 2
Logo Inclusions • Event website
• Event T-shirt Advertising • 650,000 digital media impressions
• 400,000 subscribed co-branded email impressions
• (2) Dedicated social media post Day of Event
• Logo inclusion in event signage
Inquire
CARNIVAL | $25,000
Event Engagement
• Rappeler spots: 4 Logo Inclusions • Top bill event website
• Event t-shirt
Advertising
• Listing in all news releases
• 750,000 digital marketing impressions
• 400,000 HH Star Tribune print impressions
• 400,000 subscribed co-branded exclusive email impression
• Full page ad, of your choosing, in ‘Annual Report’, magazine style Day of Event
• Inclusion in event signage Inquire
BUILD A CORPORATE TEAM
• Invite your employees to build teams of rappelers
• Create team shirts which showcase your brand
• Fundraise together to help build awareness about homelessness
Fight homelessness together with your staff
How to build a team of rappelers
Sign up
PRIZE SPONSOR | VARIABLE
We use prizes to incentive our rappellers to raise above and beyond their fundraising goals. If your company has a prize you would like to provide please fill out the form below. Someone from our team will contact you regarding the prize and sponsorship opportunities for your GIK item.
Inquire Here
ARE YOU
DOWN FOR THE CHALLENGE?
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